How ROI Magnet Boosted Revenue for a Jewelry Brand by 25 Lakhs in 3 Months

At ROI Magnet, we specialize in driving exceptional growth for D2C brands. Here's a behind-the-scenes look at how we helped a jewelry and footwear brand generate ₹25 lakh in revenue in just three months using a strategic mix of Meta Ads, Google Ads, and conversion rate optimization (CRO).

The Challenge

Before partnering with us, the brand's monthly revenue was plateauing despite consistent ad spends. Our goal was to maximize ROAS/I, streamline ad performance, and achieve measurable growth within a short period.

Our Strategy

1. Detailed Audit and OnboardingWe started with a 10-15 day onboarding process in late August. This included:

   • Analyzing historical data from Shopify and ad platforms.

   • Conducting a hygiene check on Pixels & Tracking Codes to ensure accurate reporting.

     
     

2. Meta Ads Optimization

   
   

   • Funnel Approach: We allocated 80% of the budget to the top of the funnel(TOF), targeting new users, while 20% was split between middle and bottom funnels(MOF & BOF) for rengagement and retargeting respectively.

   • Results:

     • Spend: ₹5.16 lakh

     • CTR: 2.94%

     • Cost Per Click (CPC): ₹3.15

     • Cost Per Purchase: ₹273

     • ROAS: 4.43

     • Revenue: ₹22 lakh

   A standout campaign, using our in-house strategy Fission, delivered a ROAS of 4.67 with 141 purchases at a cost per transaction of ₹296.

   
   

3. Google Ads Performance: We implemented two campaigns:

   • Performance Max Campaign: ROAS of 5.38

   • Brand Keywords: ROAS of 2.10

   • Total Spend: ₹86,000

   • Revenue Generated: ₹3 lakh

     
     

4. Shopify and Conversion Rate Optimization (CRO): Using tools like Microsoft Clarity, we optimized the website for seamless navigation and higher conversions.

   • Revenue Increase: 13% growth in three months compared to the previous eight months.

   • Average Order Value: ₹1,139

   • Orders Fulfilled: 2,140

     
     

The Results

In just three months, we achieved:

• Revenue: ₹25 lakh (compared to ₹21.7 lakh in the previous eight months)

• Efficiency: Matching the prior team's 8-month performance in a third of the time.

• Creatives: Custom, high-converting creatives that resonated with the target audience.

  
  

Conclusion

This success story highlights the importance of tailored strategies, precise execution, and continuous optimization. By leveraging Meta and Google Ads alongside CRO, ROI Magnet delivered exceptional results for this jewelry brand.

If you’re a D2C brand looking to scale efficiently, let’s connect! Watch the full video for an in-depth walkthrough of the dashboards and strategies.