How We Scaled an F&B Brand to ₹10+ Lakhs With a 30% ACoS — Amazon PPC Case Study
- Sanket Padekar
- Dec 16, 2025
- 4 min read
Managing Amazon ads for F&B brands is one of the toughest challenges in performance marketing. Low AOV, high competition, review wars, and the rise of Quick Commerce (Zepto, Blinkit, Swiggy Instamart) make it extremely difficult to run profitable campaigns consistently.
But at ROI Magnet, we recently scaled a newly onboarded F&B brand from scratch to ₹7,19,000 paid revenue + ₹6,00,000 organic revenue—crossing ₹10 lakh+ total monthly revenue—while maintaining a controlled 30% ACoS.
Here’s exactly how we did it.
1. The Challenge: Low AOV + High ACoS + Strong Quick Commerce Competition
When the brand came to us:
Their AOV was extremely low, making profitability difficult
Their ACoS was stuck between 50–60%
There were no strong listings or reviews
Competition from Quick Commerce was eating a big chunk of search demand
The brand had limited FBA presence (only a few FCs)
Our goal was simple but ambitious:
🎯 Scale revenue while maintaining ACoS ≤ 30%
For a new brand in the F&B category, this is extremely challenging—but not impossible.
2. The Results: What We Achieved in 30 Days
Paid Performance
Ad Spend: ₹2,14,000
Paid Orders: 791
Paid Revenue: ₹7,19,000
ACoS: 29.8%
Organic Performance
Organic Revenue: ~₹6,00,000
Organic Share: +45% increase after improving PPC + keyword ranking
Total Revenue Generated
₹13,19,000+ in one month
For a newly launched F&B brand with low AOV, this is a strong and stable growth curve.
3. The Strategy We Used — The Two-Funnel Amazon PPC System
At ROI Magnet, we use a Two-Funnel Strategy specifically designed for F&B brands.
Funnel 1: Brand Asset Protection (Defensive Strategy)
Before scaling non-brand traffic, you must protect your own turf.
Why this is critical
When users click from non-brand keywords or competitor ASINs, they land on your PDP.If your own brand does not appear in:
Suggested products
Sponsored placements
Auto ads
Brand preference blocks
…they will easily get pulled into a competitor's listing that offers:
Lower price
Better reviews
Stronger social proof
Our defensive setup
We ran campaigns to protect all brand assets:
Sponsored Product – Brand Keywords
Sponsored Brand – Brand + Category combination
Sponsored Display – Product targeting on own ASINs
ASIN Protection Ads to avoid competitor takeovers
Category branded combinations
Competitor defense blocks
This ensured the brand showed in every touchpoint after a user lands on our PDP.
Funnel 2: Revenue Growth (Offensive Strategy)
Once the brand was protected, we scaled aggressively using:
Sponsored Products (Workhorse of Amazon Revenue)
Primary driver of orders
High intent
Best control on ACOS
We used a mix of:
Exact match keyword campaigns
Phrase & broad match campaigns
Competitor ASIN targeting campaigns
Category ASIN targeting campaigns
Auto campaigns broken into 4 groups: Close / Loose / Complements / Substitutes
Bid Strategy Mix
Because dynamic bidding can be risky for low AOV brands, we used:
✔ Fixed bidding for stability
✔ Dynamic bidding (down only) for learning & scale
✔ Tight budget controls (₹300–₹800 / day per campaign)
As learning improved, we carefully allowed up & down bidding on high-performing keywords only.
4. Solving the Biggest Problem — Low AOV
Low AOV is the biggest enemy of ACoS.
To fix this, we asked the brand to:
✔ Create bundles
✔ Introduce gift boxes
✔ Offer multi-packs
✔ Add higher AOV variants
✔ Launch more FBA locations (6–7 FCs)
The more FBA penetration you have →
the faster the delivery promise →
the higher your CVR →
lower ACoS → higher organic ranking.
This single change had a big impact on ACoS reduction.
5. Day-to-Day Optimization Approach (ROI Magnet Method)
We don’t “set and forget”.
We treat Amazon like an active trading portfolio.
🔥 Daily Optimization
Bid adjustments based on last 3–7 days
Search term harvesting
Pausing bleed keywords
A/B testing keyword variations
Budget shifting to winners
🔥 Weekly Optimization
Moving keywords between campaigns
Mapping auto → manual
ASIN harvesting
Negative keyword expansion
🔥 Monthly Optimization
Creating new funnels
Increasing budgets for proven campaigns
Seasonal keyword expansion
Detailed ACoS vs TACOS strategy planning
This is how we maintain stability even in highly volatile F&B segments.
6. Campaigns That Drove Maximum Orders
When we sorted the data by order count:
Top campaign delivered 120+ orders
Multiple campaigns delivered 50–100 orders
Fewer campaigns were shut down due to high ACoS
The account became a cluster of multiple high-performing micro-campaigns instead of a few bloated ones.
This gives scale + control—both essential for F&B.
7. Final Takeaway — What You Can Learn From This Case Study
If you are an F&B brand, remember:
✔ Low AOV is manageable
✔ Quick Commerce competition is survivable
✔ Amazon can scale any brand if structured properly
✔ ACOS can be controlled below 30% with discipline
✔ FBA penetration directly impacts ACoS & CVR
✔ Bundles and multi-packs can change your profitability overnight
✔ Brand protection is non-negotiable
✔ Daily optimization is mandatory
Want Us to Scale Your Amazon Sales?
If you’re an F&B founder and want to scale your Amazon sales while keeping ACoS under control, feel free to reach out.
At ROI Magnet, we manage 30+ Amazon brands and help them scale profitably through advanced PPC strategy, listing optimization, and conversion rate improvement.
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